Lower

Lower is a national fintech mortgage lender that actively recruits brokerage teams across the United States. As new teams join the platform, they transition from their previous lender to operating under the Lower brand.

Lower needed a way to welcome these teams into the brand quickly while still preserving their individual brokerage identities. The goal was to create a cobranding system that would make onboarding new teams feel seamless, polished, and immediate.

Year

2025

Work Completed at

Brave Little Beast

The Problem

Each time a brokerage joined Lower, the company needed to provide a full set of branded materials so the team could begin operating under the Lower identity.

Onboarding every new team required:

designing custom logo lockups
preparing social graphics announcing the move
generating marketing materials
creating branded communication assets

Even with templates, the process required hours of manual design work every time a new team signed on. This created two problems:

Operational bottleneck: Designers had to generate assets for every new onboarding.
Inconsistent branding: Variations in manual production introduced inconsistency across teams.

The leadership team wanted a system that could scale with the company’s recruiting efforts.

The Solution

To solve this, I built a component-driven asset generator inside Figma.

Using variables, components, and auto layout, the system allows Lower’s team to generate a complete set of assets by entering just two pieces of information:

brokerage team name
tagline or location

Once entered, the system automatically populates that information across dozens of prebuilt templates.

Within seconds, the generator produces:

multiple logo lockups
social banners
Zoom backgrounds
profile graphics
announcement templates
marketing materials

This transformed what had previously been a manual design process into a repeatable system that could support unlimited brokerage teams.

In addition to marketing assets, we also designed and developed a new section of Lower.com that allows brokerages to operate customized microsites within the main Lower website. These pages give teams a local presence while remaining fully integrated with the Lower brand and domain.

The Impact

The most valuable outcome of the project wasn’t aesthetic. It was operational. Once implemented, the system allowed Lower’s internal team to generate brokerage onboarding assets independently.

Key outcomes included:

Asset generation reduced from hours of manual design work to minutes
Dozens of marketing and brand assets produced from a single input
Consistent cobranding maintained across brokerage teams with no design skill required
The system supports unlimited brokerages without increasing design workload

The generator continues to be used by Lower’s internal team to onboard new brokerages on demand.